Generating Leads Through Special Reports

Getting good leads for your business seems harder and harder to achieve. However, one of the fastest ways of generating targeted leads is to write a special report which:



Provides the solutions to a particular problem being faced by your target market.
Provide insights on trends in your industry.
Details the results of market surveys you may have performed.
Cover other specific matters of interest to your target market.


The report need not be a long one. 8-10 page reports will serve the purpose accordingly as long as it is jam packed with great content for your target market.


You could distribute this report in a variety of ways, Langlands program including the following:



Make it downloadable from your website.
Include a link to it in the signature to your email.
Create an AdWords campaign which promotes/encourages you target market to download and read your special report.



Be sure to include your website details and your contact information within the report. Preferably include your web-address in the footer of every page of contact and at the back. Your contact details (i.e. phone number, email etc) could be included on the last page.


Also be sure to include hyperlinked words within your special report. (Hyperlink simply means that when one clicks on the word (when viewing it on screen), it diverts to a web page. This diverting could you direct to your home page or a particular page on your website that is relevant to the special report. Once the reader is on your website they may continue to spend time there and familiarize themselves with you and your service(s) and/or service(s).


Another useful form of lead generation is to print hard copies of the report and mail it to your targets, with an appropriately addressed covering letter stating the purpose of the special report and how it will benefit your target.


Special reports can also be used for further eminence building, by putting out a press release locally, nationally or internationally, and highlighting the key newsworthy items within the special report. The key word here is "newsworthy", as the media are not going include an article in their publication if all that you are doing is promoting your company. Providing useful, usable content to the journalists will get you on the road to where you want to be.


So the bottom line is write special reports on specific aspects of matters of interest to your target market, whether it be specific challenges they are facing or simply news about the industry (e.g. trends) or survey results. 


To learn more about getting the most leverage from your professional services marketing visit rel=nofollow MarketActivator.com.

Francois Van Der Merwe is a Professional Services Marketing Specialist, with more than 15 years' client service and global marketing experience gained at Deloitte & Touche. Francois has lived and worked on 5 continents in that time, most recently at Deloitte's New York global headquarters, where he was Global Marketing Director for the Technology, Media & Telecommunications Industry Group. In 2008, Francois returned to Sydney, Australia and has changed his focus to that of helping small business owners and solo professionals in developing their businesses. Read more at /about/